Blank SOLD sign outside a building, space for text to be added
In the competitive world of property marketing, a well-designed property board can be one of the most effective tools for catching the attention of potential buyers or renters. Property boards, often seen outside homes or businesses, serve as a direct point of contact between estate agents and potential clients. When designed and printed professionally, these boards have the potential to enhance brand recognition, build trust, and create a lasting impression.
In this blog, we will explore the importance of using professional printing services to enhance the effectiveness of your property boards, the benefits of event boards for marketing properties, and tips on how to optimise these boards for maximum impact.
What are Property Boards?
Property boards, also known as estate agent boards, are outdoor signs used to advertise properties for sale, let, or open for viewing. These boards typically display key information such as the property’s status, agent’s contact details, and sometimes images of the property or location. Estate agents rely heavily on these boards to generate local interest and facilitate connections with prospective buyers or tenants.
Property boards are widely used in the UK and remain an essential tool for traditional property marketing. They are often placed outside properties in highly visible areas, such as near main roads, residential areas, or close to major transportation hubs. However, it’s not just about putting up a sign, it’s about making that sign as effective as possible in catching attention and providing clear, concise information.
How Event Boards Play a Key Role in Property Marketing
Event boards, a subset of property boards, are an excellent way to promote specific events such as property viewings, auctions, or open house events. These boards can be placed in high-traffic areas or directly outside the property to generate interest and encourage immediate action. Event boards typically feature:
- The event date and time: Crucial for ensuring that prospective buyers or renters know when they can attend.
- Property details: Information about the property being viewed or auctioned, such as the price, key features, and contact details.
- Engaging messaging: Catchy phrases like “Open House Today” or “Auction This Saturday” to create a sense of urgency and drive foot traffic.
Event boards can be strategically placed in key locations, such as near bus stops, train stations, or busy shopping areas, to attract as many eyes as possible. When placed correctly, event boards can be an effective tool for driving attendance and generating interest in a property.
Tips for Enhancing Property Boards with Professional Printing
To maximise the impact of your property boards and event boards, consider the following tips:
1. Design for Impact
The design of your property board is crucial to its success. You want your board to stand out but also be easy to read. Here are a few design tips:
- Use Bold, Contrasting Colours: Bold colours, such as red, blue, or green, can attract attention. Pairing these colours with contrasting text (e.g., white on red or black on yellow) ensures that your message is legible from a distance.
- Simple, Clear Messaging: Keep your messaging short and to the point. Use large fonts for important information like “For Sale” or “Open House” and smaller text for contact details or property descriptions.
- High-Quality Images: If you use images, ensure they are high-resolution and relevant. A photo of the property or its surroundings can create a visual connection with potential clients.
- Branding Consistency: Ensure that your logo, fonts, and colours match your overall brand identity. Consistent branding builds recognition and trust with potential clients.
2. Ensure High-Quality Materials
Professional printing services provide access to a wide range of materials, including durable weather-resistant boards, UV-resistant inks, and finishes that ensure your boards stay vibrant for longer. High-quality materials also prevent your property boards from fading or becoming damaged in harsh weather conditions, which is important for maintaining a professional appearance.
3. Placement is Key
For maximum visibility, place your property boards in high-traffic areas where people are likely to pass by, such as near busy roads, popular shopping streets, or close to public transport hubs. If you’re using event boards, be sure to place them directly outside the property or in locations where people can easily see them.
Additionally, consider the direction from which people will be approaching. You want to ensure that your boards are placed where they will be visible from the most common approach, whether by car, foot, or public transport.
4. Incorporate Call-to-Action (CTA)
Your property board should include a clear call-to-action (CTA), encouraging potential buyers or renters to take the next step. For example, including phrases like “Call Today for a Viewing” or “Visit Our Website for More Info” provides an actionable next step for anyone who may be interested in the property.
Table: Best Practices for Property Board and Event Board Design
| Strategy | Key Benefit | Example |
| Use Bold, Contrasting Colours | Increases visibility and readability | Red background with white text |
| Include High-Quality Images | Creates a visual connection with the audience | Photo of the property for sale |
| Keep Messaging Simple | Ensures clarity and easy comprehension | “For Sale” or “Open House” with contact details |
| Consistent Branding | Builds brand recognition and trust | Use of logo, font, and colour scheme |
| High-Quality Materials | Ensures durability and long-lasting signage | UV-resistant inks and weatherproof boards |
Boost Property Marketing with Custom Estate Agent Boards
Why Choose Printed Estate Agent Boards?
Partnering with a professional printing service like Printed Estate Agent Boards offers a multitude of benefits. As specialists in estate agent boards, we understand the unique needs of property marketing. We provide high-quality, custom-designed property boards that help your business stand out in competitive markets. Whether you need a traditional property agency board, event boards for open houses, or custom signage for property listings, we offer durable, visually striking options to suit every need.
Our services ensure that your property boards are made to last, designed to attract attention, and printed with precision. With Printed Estate Agent Boards, you can be sure that your property marketing efforts will be both professional and effective.
- Expertise in Property Marketing: Specialising in custom-designed boards tailored to your marketing goals, whether for property sales, rentals, or open houses.
- High-Quality Materials: Our boards are made from durable, weather-resistant materials to ensure longevity, even in the UK’s unpredictable weather.
- Customisation Options: Choose from bold colours, high-resolution images, clear messaging, and custom designs to match your brand and property needs.
- Boost Brand Visibility: Professionally designed boards reflect your agency’s brand, helping to build trust and recognition with potential clients.
Conclusion
Property boards and event boards play a crucial role in property marketing, helping estate agents connect with potential clients in high-traffic areas. By choosing professional printing services, you ensure your boards are not only eye-catching but also durable and effective. Bold colours, high-quality materials, clear messaging, and professional branding can make your property boards stand out in a competitive market. Whether promoting a property, hosting an open house, or advertising an event, a well-designed board attracts attention. Partnering with experts like Printed Estate Agent Boards ensures maximum impact and success in your property marketing efforts.
