haircut salon
Introduction:
Gen Z is changing the way we think about beauty—and that includes hair salons. Moreover, born between the late 1990s and early 2010s, Gen Z cares about more than just getting a haircut. They want an experience that matches their values, lifestyle, and sense of self. Gen Z expects more from a hair salon Mississauga than generations before them.
So, let’s explore the top 8 things that matter most to this stylish and smart generation.
Social Media-Worthy Styles Matter
Gen Z lives online. From Instagram to TikTok, they love to share their looks. So, they want a hair salon that can create styles worth showing off.
What this means:
- Stylists should stay updated on the latest trends.
- Salons should offer creative color work and cuts.
- Great lighting and mirrors help clients snap the perfect selfie.
“If it’s not Instagrammable, it didn’t happen.” – A common Gen Z motto
Fact: Over 60% of Gen Z say they discover new beauty trends on social media.
Gen Z expects their hair to look just as fresh in real life as it does online.
Clean Ingredients and Eco-Conscious Practices
Gen Z cares about what goes into their hair—and where it goes after. Furthermore, they’re drawn to hair salon Mississauga that uses clean, cruelty-free, and sustainable products.
What Gen Z values in a hair salon:
- Products that are paraben- and sulfate-free
- Vegan or cruelty-free hair care options
- Recycling programs or refill stations
Fact: Nearly 75% of Gen Z would pay more for eco-friendly products.
If a salon is serious about the planet, Gen Z will notice—and appreciate it.
Gender-Inclusive and Safe Spaces
Many in Gen Z feel uncomfortable with traditional gender labels. Moreover, they want to feel safe and seen when they walk into a hair salon Mississauga that respects and supports all identities.
What Gen Z looks for:
- Gender-neutral pricing (not “women’s” or “men’s” cuts)
- Inclusive language and booking options
- Staff trained in serving all gender identities
“Hair has no gender. Everyone deserves to feel good about how they look.”
Salons that create a welcoming vibe for everyone are much more likely to attract Gen Z.
Personal Expression Is Everything
Gen Z isn’t afraid to try bold colors or edgy cuts. Furthermore, they want their hairstyle to match their personality, which is why they often seek out a hair salon Mississauga that understands and supports creative self-expression.
Popular looks Gen Z loves:
- Vivid colors like pink, blue, or green
- Shaggy cuts, mullets, and textured layers
- Curly bangs and creative braids
They want a hair salon where stylists listen, not push old-school looks.
Fact: Gen Z ranks “self-expression” higher than “following trends” when it comes to hair.
Transparency Builds Trust
Gen Z likes to know what they’re getting—and how much it costs. Moreover, they don’t want surprises at checkout or vague service menus.
How salons can meet this need:
- Clear pricing for every service
- Transparent communication about products and timing
- Online booking with detailed descriptions
So, honesty and clarity help build long-term trust with this smart and aware generation.
Technology-Driven Booking and Service
This generation grew up with smartphones. Also, they expect tech to make their lives easier—even at the hair salon.
Additionally, what tech-savvy clients expect:
- Online booking that works fast
- Text confirmations and reminders
- Easy access to service history
Fact: Over 70% of Gen Z prefer digital interactions over phone calls.
Using apps or online tools can help salons keep up with Gen Z’s fast pace.
Friendly and Respectful Staff
More than anything, Gen Z wants to feel respected. Moreover, they value salons where stylists listen, give advice, and treat them with kindness. Whether it’s a haircut or working with a hair extension technician Mississauga, they want someone who understands their vision and respects their choices.
How stylists can connect:
- Firstly, Ask about hair goals, not just what they “usually get.”
- Then, avoid pushing unwanted services.
- Lastly, respect boundaries and give space when needed
“I want someone who listens and cares about what I like, not what they think looks good.”
A genuine, kind stylist is just as important as a skill when it comes to Gen Z loyalty.
Local Vibes and Authenticity Win
Gen Z is all about supporting real, local businesses. Moreover, they love salons that feel unique and rooted in their communities—not chain salons with a copy-paste vibe. Furthermore, when searching for a haircut salon near me, they look for places that reflect authenticity and local charm.
What makes a salon feel authentic?
- Local art, music, or design
- Community involvement or charity work
- Real voices and faces on social media
Fact: Gen Z is more likely to support a small local hair salon over a large brand if the values align.
Also, being real and connected to the neighborhood goes a long way.
Final Thoughts
Gen Z is changing the beauty industry—and that includes the way they choose a hair salon. They care about self-expression, the environment, fairness, and honest experiences. Moreover, they want bold styles and a space where they feel respected and seen.
So, if salons like Hairmasters Hair Salon keep these values in mind, they’ll not only attract Gen Z—they’ll build real loyalty for years to come.
