In the modern competitive restaurant market, it is of greater significance than ever before to attract the attention of customers who are hungry. If you own a small cafe or a full-service restaurant with a lot of traffic, daily specials and limited time offers can make customers interested and raise the ticket size. How to display these deals in one of the smartest ways? Restaurant Digital Signage.
The reason Digital Signage Works on Specials
Digital signage introduces flexibility, visibility and freshness to your in-store promotions. Digital displays are dynamic unlike traditional chalkboards or printed posters which are not dynamic and quickly become outdated.
Using restaurant digital signage, you have the opportunity to:
- Put an emphasis on time-limited offers (such as happy hour or lunch specials).
- Automatic scheduling of the content by time of day.
- Make dishes attractive through animations and visual images.
- Change content on a moment-by-moment basis, no reprints, no redesign.
The Strength of a Digital Restaurant Menu Board
The restaurant menu board is one of the first things to be considered by the customers when they visit your establishment. With digital menu boards you can show customers high-margin or trending items in the very place where they are already looking. You are able to switch specials at any time of the day, be it breakfast, lunch or dinner, all via a central content management system.
For example:
- Show a today chef special at 11 a.m. to 2 p.m.
- Encourage post 7 p.m. Buy One Get One Free desserts.
- Make limited time offers and run countdowns to create a sense of urgency.
Boosting Impulse Buys and Repeat Business
The specs and offers presented on the digital signage are not only informative but also convincing. The use of bold graphics and tempting images will induce the impulse buying behavior particularly when placed strategically at the point of sale or at the entrance point.
Returning customers also like new content. New offers that you can regularly show on your restaurant digital signage can make the dining process exciting and invite people to come back and check out what is new.
Tips for Designing Eye-Catching Specials
- Employ salivating images: High resolution pictures or short looped videos of your food items would be the best.
- Make text concise and easy to understand: Have bold titles such as Today Only or Limited Time.
- Save emphasis: Emphasize the discount or bargain amount.
- Add branding: Make your signage on-brand with fonts, color and logos of your restaurant.
Final Thoughts
Restaurant digital signage is an easy, effective means of promoting specials on a daily basis to your customers, and as a result, increase sales. An attractive restaurant menu board does not only enhance customer experience but also provides your staff with a device to do upselling without uttering a word. It is time to make your specials sparkle online.
