Cosmetic brands find it difficult attracting people to the products they are selling due to many brands present in this industry. However a company that is able to impress customers immediately can encourage people to buy what it is selling. Eyeshadow is a popular product in this industry that many people like to buy as it can enhance the look of the eyes. Eyeshadow boxes are an important part of the product and can make it stand out letting people think the brand is one to buy from.
It is important that the company design the box according to the impression it wants to convey. The box should be strong so that the eyeshadow can be protected. It must be compact as well so that it is easy to carry. The following keeps this in mind whilst looking at trends in magnetic closures and minimalist design:
Strong packaging
A cosmetic brand that wants to impress consumers needs to end up with sturdy packaging that can protect the product effectively and make customers get it in pristine condition. When the eyeshadow is placed in a strong box, it is less likely to get impacted by external influences.
Lightweight and good-quality material must be chosen to make the box so that it is sturdy and compact at the same time. For instance you can make it with cardboard or Kraft paper or paperboard so that the eyeshadow is protected in the packaging.
If the box is strong, customers will be immediately impressed by the brand and want to buy the product as the impression of quality is given.
A magnetic closure box that is rigid can be considered as well so that the image of quality can be conveyed and so that the product can remain safe in the packaging. These boxes are thick and made to be sturdy so that no damage occurs to the eyeshadow.
Dimensions of the box
Eyeshadow boxes wholesale that are compact and more likely to protect the product are the ones that are the right dimensions. The product can fit securely in a box like this and not move around much and also not be forced into really small packaging.
The eyeshadow product will need to be measured so that dimensions can be gotten and the box can be made according to this. It is important that the eyeshadow fit in properly and be easy to take out as well.
Packaging style
Magnetic closure boxes can be chosen if a brand wants to convey luxury and let people know it is an elegant brand that wants to manufacture high-quality products. These boxes that have the magnets that secure the product and make it easy for people to take it out and use it. Customers find it exciting and luxurious opening the box and getting to the product.
Minimalist packaging design
A minimalist packaging design is trending as it concentrates on simplicity as well as functionality. A limited color palette is considered whilst focusing on brand identity. Many people are drawn to custom eyeshadow boxes like these as they are simple to understand.
Unnecessary details are eliminated whilst the main message is conveyed letting people know about the product. The packaging design is clean and uncluttered which limits confusion.
Important details about the eyeshadow are included prominently on the box letting people know what the product’s main purpose is. Details about the eyeshadow like its shade, what it is made from, warnings, can be added as people want to know these details before they buy the product.
Details about the brand even get included prominently so that the box helps with increasing brand identity. A brand logo may be added to help let people know which company’s eyeshadow they are buying. Brand colors and the company’s contact details can help here as well.
It is a good idea to consider simple and legible fonts to include the information in. These must enhance readability letting people know what they wish to know.
A brand that wants to end up with a minimalist packaging design needs to employ only a limited amount of colors on the box. These colors must convey what the company stands for. For instance a luxury brand can include black or gold.
Eyeshadow packaging that is compact and protective can stand out as the box will be functional and easy to use. A magnetic closure box can be considered due to its elegance and strength. This packaging can help make the brand stand out so that its products are noticeable.
Therefore company details like its logo must be included. A packaging design such as this has the ability to convince people that the eyeshadow is one that is worth getting as a good first impression is given with the packaging design. This helps let the brand end up with loyal customers.
